NEWS

Press Release
THE WIRELESS EXPERIENCE PROVIDES BELL MOBILITY WITH WIRELESS DATA TECHNOLOGY AND SALES TRAINING THROUGHOUT CANADA

LOS GATOS, Ca and ROSWELL, Ga October 20, 2003 ... The Wireless Experience, a wireless data sales training company founded by Andrew Seybold and Edmond Legum, recognized leaders in the areas of wireless data technology and sales training, has been engaged by Bell Mobility of Canada to create and implement a comprehensive sales training program for all Bell Mobility’s enterprise salespeople and wireless data advisors throughout Canada.

This customized sales training program, which will be implemented during the fourth quarter of 2003 and first quarter of 2004, is designed to provide Bell Mobility’s frontline sales team and their managers with the knowledge and tools to help the enterprise make well-informed investments in wireless data solutions. Through the program, Bell Mobility’s enterprise sales team and wireless data advisors will be sensitized to the challenges facing the enterprise today and trained in how to sell wireless data products and services to this market based on Bell Mobility’s robust portfolio of products, services, applications and IT expertise.

“Our goal is to help Bell Mobility account executives be an even stronger partner with their enterprise customers in the development and selection of wireless data solutions,” says Edmond Legum, President of The Wireless Experience. “Our program walks them through the various considerations and components of the sales process and then gives them a cohesive plan to pull together all the complex considerations that go into a wireless data solution to help their enterprise customers make good decisions for their company.”

“Bell Mobility is a recognized leader in wireless data throughout Canada,” says Andrew Seybold, C.E.O. of The Wireless Experience. “This commitment to further educating and training their account executives will strengthen its position as the market leader and will go a long way towards helping their customers embrace a wireless future.”

Andrew Seybold’s Outlook and The Edmond-Howard Network have joined forces to create The Wireless Experience – the first source dedicated exclusively to Total Sales Training for wireless data products and services. The Wireless Experience fills the information and sales training gap that exists between device manufacturers, network operators, and the many direct and indirect sales channels that sell wireless data products, services and solutions to enterprises and consumers. Our goal is to give your sales team the technology knowledge and skills they need to sell wireless data products and services today, while creating long-term customer loyalty. More information on The Wireless Experience can be found at www.wirelessexperience.com.

Bell Mobility, a division of Bell Canada, provides a complete range of innovative wireless communications solutions: PCS and cellular, web-browsing and data, two-way messaging, paging and airline passenger communications services. Bell Canada, Canada's national leader in communications, provides connectivity to residential and business customers through wired and wireless voice and data communications, local and long distance phone services, high speed and wireless Internet access, IP-broadband services, e-business solutions and satellite television services. Bell Canada is wholly owned by BCE Inc. For more information please visit www.bell.ca.

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MEDIA CONTACT:
Edmond Legum
770-552-8980
ed@hownet.com

Press Release
ANDREW SEYBOLD AND EDMOND LEGUM JOIN FORCES TO FORM THE WIRELESS EXPERIENCE
The Wireless Experience helps wireless companies enhance the effectiveness of their wireless data sales training efforts through technology education and sales training services

LOS GATOS, Ca and ROSWELL, Ga June 11, 2002 ... Noted wireless data analyst Andrew M. Seybold, and Edmond Howard, the wireless industry’s leading authority on sales and sales management training, have joined forces to form The Wireless Experience, a Limited Liability Corporation focused on wireless data technology education and sales training services.

The founding firms are the Andrew Seybold Consulting Group, LLC, Los Gatos, CA; the Edmond-Howard Network, Roswell, GA; and Wireless Marcom, LLC, with offices in Colorado and Massachusetts.

Andrew Seybold’s organizations are widely known for their international consulting activity, newsletters and seminars, including Wireless Data University and Forbes/Andrew Seybold’s Wireless Outlook. The Edmond-Howard Network is equally respected as the leading consulting firm focused on sales and sales management training programs and materials for the wireless industry. Wireless Marcom is well known for its comprehensive marketing, market research and communications programs for the wireless industry. The new company will operate internationally.

“Although the industry knows how to sell voice-centric services, wireless data is a much more complex and different type of sale, whether you’re marketing direct to enterprises or indirectly to consumers,” says Andrew Seybold, CEO of the newly formed company. This condition intensifies in the new 2.5G and 3G offerings. There will be a battle for business and the best-prepared companies will win. The combination of talents and experience that we are bring to the industry will provide the critical components and methodologies to win in what is a business-to-business play for the foreseeable future.”

“Andy Seybold offers incomparable technology awareness, and much of his input will follow the lines of Wireless Data University, which is held in conjunction with CTIA,” Legum said. “Of course, technology acumen is only half of the equation for the sales people on the street. We provide the other half in the form of methods for identifying sales opportunities, analyzing applications, developing solutions and importantly, completing the sales process successfully.
This is vital to all wireless companies’ initiatives. We equip sales personnel to approach user companies confidently, to determine how wireless data fits into their worlds, and how to structure applications that will satisfy corporate goals. We help them to truly partner with their customers.”

For further information or to engage The Wireless Experience contact Ed Legum at 1-800-335-3486 or visit us online at wirelessexperience.com

ABOUT ANDREW SEYBOLD
Andy Seybold has spent more than two decades analyzing, editorializing and consulting in high-technology industries. Author of several books, he is president of Andrew Seybold’s Outlook 4Mobility, a newsletter and conference firm, as well as senior partner in the consulting firm Andrew Seybold Consulting Group, LLC. He is editor-in-chief of Forbes/Andrew Seybold’s Wireless Outlook, a monthly investment advisory newsletter, and a founder and permanent board member of the Portable Computer and Communication Association, which develops and promulgates standards for wireless data communications.

ABOUT EDMOND LEGUM
Edmond Legum entered the field of telecommunications in 1984 as vice president of American Phone Centers, responsible for all advertising, merchandising and sales training. He founded Edmond-Howard in 1986, specializing in sales training, management training, and marketing support services for the telecomm industry. Since 1991, he has worked extensively within the wireless field, serving industry leaders domestically and abroad. Legum’s works in English, Spanish and French are currently in use in the U.S., South America and Canada. Among them is “New Directions in Wireless: Retail Sales:” a self-directed sales training program for managers and salespeople designed to increase profitability and efficiency of retail wireless sales.

OTHER PRINCIPALS
Bob Chapin and Maxine Carter-Lome are the principals of Wireless Marcom, L.L.C., a strategic marketing and market research company working with wireless technology companies. As associate publisher and editorial director of Cellular Marketing magazine, Chapin created the first national cellular industry sales training program. Over the last 20 years, Carter-Lome has held senior marketing management positions with several leading wireless industry technology companies and has been the editor of such industry trade publications as Cellular Marketing and Wireless for the Corporate User magazine, Carter-Lome is also the author of “Wireless Communications 101: A Primer for Project Managers.”

Barney Dewey, a partner in the Andrew Seybold Consulting Group LLC and Andrew Seybold’s Outlook 4Mobility, has 30-year technology track record, including 10 years at Motorola designing and implementing large-scale wireless communications systems. At Apple Computer, he was responsible for communications and connectivity strategies and products for the Newton handheld and the peripheral products marketing group. Linda Seybold is managing editor of Forbes/Andrew Seybold’s Wireless Outlook and is an Outlook 4Mobility officer.

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MEDIA CONTACT:
Bob Chapin
303-697-7550
bob@wirelessmarcom.com